Client:

ADIDAS

RUNNING GAME SHOW

Challenge:

Adidas wanted to engage the Polimirun 2019 10k marathon participants in trying their new line of running shoes.

During the event, we placed three treadmills in the Adidas area and  asked people to test the new Adidas shoes in a running game competition.

Our proprietary software automatically showed each runner’s track completion percentage in real time and celebrated the winner with special SFX.

The results in terms of participation have been outstanding.

tapis roulant adidas polimirun scarpe