Client:

GIORGIO ARMANI BEAUTY

BEAUTY SENSORY ROOM

Challenge:

For the launch of the new fragrance Beauty, ARMANI wanted to generate an in-store multi-sensorial activation.

To celebrate a perfume that evokes emotions, we created a custom room in which people could be completely isolated from the outside world.

In it, by lifting a Beauty bottle placed on a pedestal, participants triggered a mini show of lights, special effects and sounds that reflected a “heart beating experience”.

The GIF resulting from this experience was sharable online with a simple hashtag.

This one month activation generated 30k leads, shots and printouts.

giorgio armani fragranza beauty sensory room