Client:

HARD ROCK CAFE'

HARD ROCK CAFE'

Challenge:

For the opening of its Milan branch, Hard Rock Cafe asked us to combine the metropolis’ modern and dynamic vibe with a more traditional entertainment aspect.

Using bloggers, photographers and video makers’ authentic and original language, Epik-Johannes launched Hard Rock Cafe Milan.

This mix of talents, indispensable to create awareness both among locals and tourists, brought exceptional results: in the first 3 months, we reached 2.8M fans with 75 different pieces of brand content.

hard rock cafe shoot foto milano

HARD ROCK CAFE’

Hard Rock Cafe chooses Epik-Johannes for the opening of its new Italian branch in Milan. The ambition is to showcase Lombardy’s metropolis and its tradition through entertainment.

Using an amplification strategy on social, we created strongly engaging digital contents, from brand entertainment to creative and strategic production. We leveraged the influencers’ ability in storytelling and always-on content production, generating 1M+ views in the first 2 months.

hard rock cafe milan