This 4 episodes mini-series from Epic-Johannes focuses on IGT’s commitment in promoting, safeguarding and valuing Italy’s artistic heritage.
4 comic talents analyse one iconic work of art each, using showbiz language to describe them.
All of this, in the suggestive context of Rome’s National Gallery of Modern & Contemporary Art, exceptionally opened by night just for the occasion.
Art is Open is a format that revolves around sustainability and art, decoding and democratising masterpieces through nuanced comedy language.
These performances cover IGT’s long lasting themes: diversity, inclusion, youth and their future, tech and innovation and spreading of culture itself.
Art is Open is the first project belonging to a wider storytelling platform that will engage and entertain audiences for a long time, inside and outside of the art world.
14.5 millions of digital impressions
252.000 organic social reach
28.4 million total audience reached
2 min average time spent