Client:

IGT

ART IS OPEN

Challenge:

Celebrate art through the language of entertainment

What happens when 4 comedians meet 4 XXth century masterpieces?

This 4 episodes mini-series from Epic-Johannes focuses on IGT’s commitment in promoting, safeguarding and valuing Italy’s artistic heritage.

4 comic talents analyse one iconic work of art each, using showbiz language to describe them.

All of this, in the suggestive context of Rome’s National Gallery of Modern & Contemporary Art, exceptionally opened by night just for the occasion.

Art is Open

Art is Open is a format that revolves around sustainability and art, decoding and democratising masterpieces through nuanced comedy language.

These performances cover IGT’s long lasting themes: diversity, inclusion, youth and their future, tech and innovation and spreading of culture itself.

Art is Open is the first project belonging to a wider storytelling platform that will engage and entertain audiences for a long time, inside and outside of the art world.

Results

14.5 millions of digital impressions

252.000 organic social reach

28.4 million total audience reached

2 min average time spent

raul cremona art is open
ippolita baldini art is open