Client:

Lavazza

BASEMENT CAFE' - GERMI SESSION

Challenge:

Define the musical evolution of a platform that is focused on generations and ideas cross-pollination.

A new 3 episodes format which combines words and performances from the heart of Milan.

Basement Café by Lavazza – Germi Session is a spin off of Basement Cafe by Lavazza, a platform by the Torinese group in which showbiz people and artists that are ‘changing the present’ are interviewed.

In this new series of episodes, Manuel Agnelli hosts in his own Cafè great professionals with the most diverse backgrounds.

The goal is to interpret what happens in the world today through words and music.

Verdena and Manuel Agnelli

Francesco Motta and Emma Nolde

Brunori and Joan Thiele

Brunori and Joan Thiele

Verdena and Manuel Agnelli

Francesco Motta and Emma Nolde

Basement Cafè by Lavazza – Germi Session

Basement Café by Lavazza – Germi Session is a mix of live musical performances and dialogues inspired by trends and social and cultural subjects.

In the first episode, Manuel Agnelli meets Bergamo band Verdena, concentrating on their upcoming tour and on anecdotes and curious facts about the band.

In the second episode, Manuel agnelli meets Francesco Motta and Emma Nolde and investigates the generational gap theme, the artist’s ethics in today’s society and the lockdown experience’s heritage

In the third episode, Manuel Agnelli meets Brunori and Joan Thiele and talks about the role of social platforms after Covid and about the importance of words as a tie with our own self consciousness.

kv basement cafe germi session lavazza
francesco motta emma nolde manuel agnelli basement cafe by lavazza germi session
brunori joan thiele manuel agnelli basement cafe by lavazza germi session