Client:

MONTBLANC

MONTBLANC EYEWEAR

Challenge:

Montblanc eyewear wanted to generate an onfield activation that would have massive engagement during Milan Fashion Week 2019.

Using our ‘sky shot’ technology, we placed a GIF generating camera on top of a ladder and asked users to wear Montblanc glasses and to look up to the camera. Using AI, we then integrated New York rooftop backgrounds into the pics, creating a very realistic and Instagrammable outcome.

The results have been flattering: 1k leads, shots and printouts.

montblanc eyewear
montblanc skyshot eyewear
montblanc eyewear