Reebok wanted to engage people in onfield and online activities during the 2019 Italian Crossfit Showdown event.

The event – gathering one thousand competitors representing 380 CrossFit Affiliates from 48 countries – took place in a 75.000 square meters village in Milan.

skyshot reebok pull-up

Pull-up gif

We were responsible for the social area. The activation, which proved to be a great success, consisted in engaging people in doing a pull-up and taking a picture with our ‘sky shot’ camera.

Thanks to a green back and to AI integrations, different backgrounds could be placed seamlessly into the pic. People could then share their spectacular GIF online.

This stunt generated 10k leads, shots and printouts.

pull up gif reebok